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Social media technologies are no longer perceived just as platforms for socialization and congregation, but are being acknowledged for their ability to encourage aggregation. In reviewing the publications on social media and social networking, it was observed that most studies used social exchange theory, network theory and organization theory to support their studies. Facebook, online communities, and twitter are the three most popular networks targeted by publications in the field of social media research.

Publications in were still reporting user-generated content as a new type of online content. However, the last six years have seen tremendous scholarly progression in discussing the many applications of social networking, highlighting the highs and lows associated with its use. Majority of the publications reviewed in this study are focussed on behavioural side of social media, reviews, and integration of social media for marketing and organizational purposes.

Many publications in the year concentrated their efforts in investigating the very popular aspect of reviews and recommendations on social networks. Publications have become more focussed on studying social commerce across networking sites, particularly, Facebook, MySpace, YouTube and so on between and Publications have not shown much interest in support-seeking posts and negative stigma attached to social media use after the year Most studies unanimously acknowledge social media for its information sharing and information exchange capabilities, with a focussed group of studies recognizing its effectiveness during natural disasters and critical events.

Almost all publications studying information sharing during natural disasters and critical events focus on Twitter data. Publications on administration and political contexts were particularly found in and , with no interest expressed in these contexts between and With information systems now expanding beyond organizational peripheries to become a part of the larger societal context, it is important for strategic information systems research to delve into the competitive setting of dynamic social systems.

From an organizational perspective, research on social media should move past the conventional dyadic view of the relationship between an online community and a firm, and focus on reconceptualising online users as an ecosystem of stakeholders. Social media has re-established the dynamics between organizations, employees, and consumers. As for the limitations of this collective review, publications reviewed here were limited to only nine journals.

This potentially means studies with significant contributions to social media literature published in other journals have been overlooked. Future researchers can look to overcome such exclusions and focus on the overall review of literature on social media platforms. Future reviews may focus on reviewing articles published in a larger number of IS journals related to a specific type of social media i.

Despite these limitations, our study provides a comprehensive and robust intellectual framework for social media research that would be of value to adacemics and practitioners alike. Aggarwal, R. Differential influence of blogs across different stages of decision making: The case of venture capitalists.

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Evidence from an online knowledge exchange. Goh, K. Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content. Information Systems Research, 24 1 , 88— Gonzalez-Bailon, S. The structure of political discussion networks: A model for the analysis of online deliberation. Gray, P. Innovation impacts of using social bookmarking systems. MIS Quarterly, 35 3 , — Greenwood, B. Research note—Tigerblood: Newspapers, blogs, and the founding of information technology firms.

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Information Systems Research, 25 3 , — Hildebrand, C. When social media can be bad for you: Community feedback stifles consumer creativity and reduces satisfaction with self-designed products. Information Systems Research, 24 1 , 14— Hu, T. The effect of online social value on satisfaction and continued use of social media.

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Download PDF. Abstract Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. Working on a manuscript? Avoid the common mistakes.

Introduction Social media allows relationship forming between users from distinct backgrounds, resulting in a tenacious social structure. By doing so, this study explores the following aspects of existing research on social media: How is social media defined in the IS literature?

How has social media literature evolved from a multidisciplinary perspective? Which social media issues and themes have already been examined in IS research? What are the major limitations of extant literature on social media? Literature Search Method The literature search for this analysis was conducted in the following two phases: 1 keyword-based search and analysis to explore the overall evolution of social media literature; and 2 manual search across specific IS journals to understand the emerging IS perspectives on this topic.

Keywords Based Search and Analysis In order to gain a deeper understanding of social media, we analyzed relevant abstracts that were downloaded from the Web of Science WOS database. Manual Search and Analysis Given the inconsistencies in the use of keywords in social media research, a manual search, rather than a keyword-based one, was deemed to be more appropriate for identifying the existing literature on social media. Author clusters from ACA.

Full size image. Table 1 Keywords and topics Full size table. Table 2 The most relevant topics on social media Full size table. Literature Synthesis As outlined in the previous section, social media research is evolving at a fast pace. Social Media Use Behaviours and Consequences Many scholars explore the behavioural side of social media, and interestingly, some find factors that prevent users from continuing its use.

Social Media and Associated Organizational Impact Publications have also shown interest in investigating the effects of user-generated content on entrepreneurial behaviour.

Social Media for Marketing Social media sites are now a huge part of marketing tactics, and the documented studies are a good showcase of the extent to which social media is being integrated in marketing strategies. Social Media and Participation in Online Communities There are many facets to developing and maintaining an online community, and user participation plays an integral role in it. Risks and Concerns with the Use of Social Media Social media and its associated risks have captured the attention of many authors.

Negative Stigma Attached to Social Media Use Some studies suggest that there is a negative stigma associated with the use of social media in the workplace. Social Media and Value Creation Studies in the extant literature have particularly focussed on the aspect of value creation within online communities.

Public Bodies and Social Media Interaction User-generated content from social media is becoming one of the important information channels across public administrative bodies and political contexts. Testing Pre-Established Models Some studies in literature restrict focus to pre-established models and relationships for evaluating varied aspects of social media.

Discussion In reviewing the publications gathered for this paper, commonalities have been observed in the myriad aspects of social media chosen for investigation. Table 3 Theories used in social media research Full size table. Table 4 Research methods and approaches Full size table. Table 5 Social networks Full size table. Conclusions This paper discusses the findings of publications contributing to the literature on social media.

References Aggarwal, R. Article Google Scholar Aggarwal, R.

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