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Social media technologies are no longer perceived just as platforms for socialization and congregation, but are being acknowledged for their ability to encourage aggregation. In reviewing the publications on social media and social networking, it was observed that most studies used social exchange theory, network theory and organization theory to support their studies. Facebook, online communities, and twitter are the three most popular networks targeted by publications in the field of social media research.

Publications in were still reporting user-generated content as a new type of online content. However, the last six years have seen tremendous scholarly progression in discussing the many applications of social networking, highlighting the highs and lows associated with its use. Majority of the publications reviewed in this study are focussed on behavioural side of social media, reviews, and integration of social media for marketing and organizational purposes.

Many publications in the year concentrated their efforts in investigating the very popular aspect of reviews and recommendations on social networks. Publications have become more focussed on studying social commerce across networking sites, particularly, Facebook, MySpace, YouTube and so on between and Publications have not shown much interest in support-seeking posts and negative stigma attached to social media use after the year Most studies unanimously acknowledge social media for its information sharing and information exchange capabilities, with a focussed group of studies recognizing its effectiveness during natural disasters and critical events.

Almost all publications studying information sharing during natural disasters and critical events focus on Twitter data. Publications on administration and political contexts were particularly found in and , with no interest expressed in these contexts between and With information systems now expanding beyond organizational peripheries to become a part of the larger societal context, it is important for strategic information systems research to delve into the competitive setting of dynamic social systems.

From an organizational perspective, research on social media should move past the conventional dyadic view of the relationship between an online community and a firm, and focus on reconceptualising online users as an ecosystem of stakeholders. Social media has re-established the dynamics between organizations, employees, and consumers. As for the limitations of this collective review, publications reviewed here were limited to only nine journals.

This potentially means studies with significant contributions to social media literature published in other journals have been overlooked. Future researchers can look to overcome such exclusions and focus on the overall review of literature on social media platforms. Future reviews may focus on reviewing articles published in a larger number of IS journals related to a specific type of social media i.

Despite these limitations, our study provides a comprehensive and robust intellectual framework for social media research that would be of value to adacemics and practitioners alike. Aggarwal, R. Differential influence of blogs across different stages of decision making: The case of venture capitalists.

MIS Quarterly, 37 4 , — Article Google Scholar. Blog, blogger, and the firm: Can negative employee posts lead to positive outcomes? Information Systems Research, 23 2 , — AlAlwan, A. Social Media in Marketing: A review and analysis of the existing literature.

Ali-Hassan, H. Linking dimensions of social media use to job performance: The role of social capital. The Journal of Strategic Information Systems, 24 2 , 65— Ameripour, A. Conviviality of internet social networks: An exploratory study of internet campaigns in Iran.

Journal of Information Technology, 25 2 , — Baek, H. Helpfulness of online consumer reviews: Readers' objectives and review cues. International Journal of Electronic Commerce, 17 2 , Barrett, M. Creating value in online communities: The sociomaterial configuring of strategy, platform, and stakeholder engagement. Information Systems Research, 27 4 , — Bateman, P. Research note-the impact of community commitment on participation in online communities. Information Systems Research, 22 4 , — Baur, A.

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Chen, R. Learning and self-disclosure behavior on social networking sites: The case of Facebook users. European Journal of Information Systems, 24 1 , 93— Chen, J. Moderated online communities and quality of user-generated content. Journal of Management Information Systems, 28 2 , — Chen, A. Journal of Management Information Systems, 31 3 , — Chen, H. Information Systems Research, 26 3 , — Cheng, J. An information diffusion-based recommendation framework for micro-blogging.

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Information Systems Frontiers, 13 1 , 45— Cheung, C. Is this review believable? A study of factors affecting the credibility of online consumer reviews from an ELM perspective. Journal of the Association for Information Systems, 13 8 , Chiu, C. European Journal of Information Systems, 24 4 , — Choi, B. Embarrassing exposures in online social networks: An integrated perspective of privacy invasion and relationship bonding.

Information Systems Research, 26 4 , — Chung, N. Enhancing the smart tourism experience through geotag. Information Systems Frontiers, 19 4 , — Claussen, J. The effects of rewarding user engagement: The case of facebook apps. Information Systems Research, 24 1 , — Culnan, M. The intellectual development of management information systems, A co-citation analysis.

Management Science, 32 2 , Davis, F. Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13 3 , — Dellarocas, C. Are consumers more likely to contribute online reviews for hit or niche products? Journal of Management Information Systems, 27 2 , — Dennis, A. Mapping the corporate blogosphere: Linking audience, content, and management to blog visibility.

Journal of the Association for Information Systems, 17 3 , Dewan, S. Social media, traditional media, and music sales. MIS Quarterly, 38 1 , — Dong, J. Business value of social media technologies: Evidence from online user innovation communities. The Journal of Strategic Information Systems, 24 2 , — Dou, Y. Engineering optimal network effects via social media features and seeding in markets for digital goods and services.

Dwivedi, Y. Social media marketing and advertising. The Marketing Review, 15 3 , — Affiliate marketing: An overview and analysis of emerging literature. The Marketing Review, 17 1 , 33— Information Systems Frontiers , 1— Available at.

Government Information Quarterly, 34 2 , — Fang, X. Predicting adoption probabilities in social networks. BFF: A tool for eliciting tie strength and user communities in social networking services. SEMO: A framework for customer social networks analysis based on semantics.

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Evidence from an online knowledge exchange. Goh, K. Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content. Information Systems Research, 24 1 , 88— Gonzalez-Bailon, S. The structure of political discussion networks: A model for the analysis of online deliberation. Gray, P. Innovation impacts of using social bookmarking systems. MIS Quarterly, 35 3 , — Greenwood, B. Research note—Tigerblood: Newspapers, blogs, and the founding of information technology firms.

Griffiths, M. Social networking and digital gaming media convergence: Classification and its consequences for appropriation. Information Systems Frontiers, 10 4 , — Gu, B. Research note—The allure of Homophily in social media: Evidence from investor responses on virtual communities.

Information Systems Research, 25 3 , — Hildebrand, C. When social media can be bad for you: Community feedback stifles consumer creativity and reduces satisfaction with self-designed products. Information Systems Research, 24 1 , 14— Hu, T. The effect of online social value on satisfaction and continued use of social media.

Huang, J. Communicational ambidexterity as a new capability to manage social media communication within organizations. The Journal of Strategic Information Systems, 24 2 , 49— Hwang, Y. Ismagilova, E. Electronic word of mouth eWOM in the marketing context: A state of the art analysis and future directions. Cham: Springer International Publishing. Book Google Scholar.

Kallinikos, J. Patient data as medical facts: Social media practices as a foundation for medical knowledge creation. Information Systems Research, 25 4 , — Kapoor, K. Examining the role of three sets of innovation attributes for determining adoption of the interbank mobile payment service.

Information Systems Frontiers, 17 5 , — Pay-per-click advertising: A review of literature. The Marketing Review, 16 2 , — Karoui, M.

Strategies and symbolism in the adoption of organizational social networking systems. The Journal of Strategic Information Systems, 24 1 , 15— Kekolahti, P. Khan, Z. Exploring temporal coordination of events with Facebook. Khansa, L. Journal of Management Information Systems, 32 2 , — Koch, H. European Journal of Information Systems, 21 6 , — Digitally enabling social networks: Resolving IT—culture conflict.

Information Systems Journal, 23 6 , — Krasnova, H. Online social networks: Why we disclose. Research note—Why following friends can hurt you: An exploratory investigation of the effects of envy on social networking sites among college-age users.

Kreps, D. My social networking profile: Copy, resemblance, or simulacrum? A poststructuralist interpretation of social information systems. European Journal of Information Systems, 19 1 , — Kuan, K. What makes a review voted? An empirical investigation of review voting in online review systems.

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Thumbs up, sales up? The contingent effect of Facebook likes on sales performance in social commerce. Journal of Management Information Systems, 32 4 , — Leonardi, P.

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Download PDF. Abstract Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. Working on a manuscript? Avoid the common mistakes.

Introduction Social media allows relationship forming between users from distinct backgrounds, resulting in a tenacious social structure. By doing so, this study explores the following aspects of existing research on social media: How is social media defined in the IS literature?

How has social media literature evolved from a multidisciplinary perspective? Which social media issues and themes have already been examined in IS research? What are the major limitations of extant literature on social media? Literature Search Method The literature search for this analysis was conducted in the following two phases: 1 keyword-based search and analysis to explore the overall evolution of social media literature; and 2 manual search across specific IS journals to understand the emerging IS perspectives on this topic.

Keywords Based Search and Analysis In order to gain a deeper understanding of social media, we analyzed relevant abstracts that were downloaded from the Web of Science WOS database. Manual Search and Analysis Given the inconsistencies in the use of keywords in social media research, a manual search, rather than a keyword-based one, was deemed to be more appropriate for identifying the existing literature on social media. Author clusters from ACA.

Full size image. Table 1 Keywords and topics Full size table. Table 2 The most relevant topics on social media Full size table. Literature Synthesis As outlined in the previous section, social media research is evolving at a fast pace. Social Media Use Behaviours and Consequences Many scholars explore the behavioural side of social media, and interestingly, some find factors that prevent users from continuing its use.

Social Media and Associated Organizational Impact Publications have also shown interest in investigating the effects of user-generated content on entrepreneurial behaviour.

Social Media for Marketing Social media sites are now a huge part of marketing tactics, and the documented studies are a good showcase of the extent to which social media is being integrated in marketing strategies. Social Media and Participation in Online Communities There are many facets to developing and maintaining an online community, and user participation plays an integral role in it. Risks and Concerns with the Use of Social Media Social media and its associated risks have captured the attention of many authors.

Negative Stigma Attached to Social Media Use Some studies suggest that there is a negative stigma associated with the use of social media in the workplace. Social Media and Value Creation Studies in the extant literature have particularly focussed on the aspect of value creation within online communities.

Public Bodies and Social Media Interaction User-generated content from social media is becoming one of the important information channels across public administrative bodies and political contexts. Testing Pre-Established Models Some studies in literature restrict focus to pre-established models and relationships for evaluating varied aspects of social media.

Discussion In reviewing the publications gathered for this paper, commonalities have been observed in the myriad aspects of social media chosen for investigation. Table 3 Theories used in social media research Full size table. Table 4 Research methods and approaches Full size table. Table 5 Social networks Full size table. Conclusions This paper discusses the findings of publications contributing to the literature on social media.

References Aggarwal, R. Article Google Scholar Aggarwal, R.

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